Video Marketing
Tapping into influencer marketing by showcasing employees with a strong social media presence not only saves costs but also transforms them into brand ambassadors. The results from this educational video were impressive:
Engagement Rate: 5%
Impressions: 6,498
Engagements: 328
Influencer Marketing.
Hopping on trends is key to boosting your following, especially on platforms that favor video content. In this case, a fun and relatable video led to impressive results on LinkedIn:
Views: 3,909
Total Impressions: 7,634
431 Engagements (5.65% Engagement Rate)
351 Clicks (4.6% Click-through Rate)
Jumping on Trends.
Establishing thought leadership starts by showcasing internal employees as experts. Repurposing blog content into reels can significantly boost engagement.
Engagement Rate: 7.4%
Impressions: 6,069
Engagements: 448
