Event Marketing
Video is an excellent tool for showcasing behind-the-scenes moments from past events. For this campaign, I created a highlight reel to promote an upcoming event and shared the assets through EveryoneSocial, enabling employees to share it with their networks. The video performed well, achieving:
Total Views: 487
Engagement Rate: 7.98%
Click-through Rate: 3.82%
Adding Video To EveryoneSocial.
Leveraging EveryoneSocial is an effective strategy for informing employees about the events we are sponsoring and giving them the opportunity to share content with their networks about the upcoming sponsored event. This approach resulted in:
Impressions: 1,584
Engagement rate: 4.48%
Reposts: 14
Awareness of Sponsored Events.
Highlighting the keynote speaker is an effective way to capture attention, especially when promoting upcoming events. For this campaign, I used a fun and engaging format and leveraged our employee advocacy platform to notify staff about the event and encourage them to share the post. This approach led to outstanding results, including:
Impressions: 2,360
Engagements: 300
Engagement Rate: 12.71%
Click-through Rate: 11.48%
